Did Amazon Just Jump The Shark?

Online retailer Amazon.com stunned the investment world on Friday with the announcement that it had entered into a merger agreement with bricks and mortar grocery store chain Whole Foods. The stock market swiftly by ruthlessly punishing the shares of the traditional grocery store chains. But while investors are busy celebrating how the world of grocery retailing as suddenly been transformed, it is reasonable to consider whether Amazon has simply jumped the proverbial shark with this acquisition.

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